Source: CARNOC.com/(ACT/Guo Meng) In this snowy and windy winter, Beijing Capital Airport Commercial & Trading Co., Ltd. (“ACT”) is making a special offer to passengers. From November 23, 2015 to January 5, 2016, ACT launches “Hang Cheng – Love” winter promotional event at Terminal 3 of Beijing Capital International Airport (“BCIA”), including not only the discounts offered and to be offered by such famous brands as Salvatore Ferragamo, Max Mara, Bally and Swarovski, but also such on-site events as Santa Claus distributing gifts to passengers, as well as interesting online activities via the official accounts of Hang Cheng Commerce on WeChat and Weibo.com respectively, making passengers feel the warmth and pleasure of their trips.

As big brands offer discounts, passengers will come across Santa Claus at BCIA

As BCIA hosts a big variety of big brands, end-of-season sale is a must. Since end-November, big brands in BCIA have kicked off their promotional season vigorously. Such big brands as Salvatore Ferragamo, Max Mara, Bally and Swarovski will soon offer discounts as high as 60% and other promotional activities.

From December 10, 2015 to January 5, 2016, doll collectors will find themselves in a festival as ACT will create a Jingle Bells fairy tale world in the airport. Close to the stores in Terminal 3 of BCIA, a 1.5 meter-tall Nutcracker will be installed and accompany passengers to pass Christmas and the New Year’s Day. In the meantime, any passenger that spends no less than RMB398 in a single transaction in a boutique will receive a beautiful Nutcracker doll, which might make a dream in his/her childhood come true. When Christmas carols sound, our employees in Santa Claus uniform will distribute gifts to passengers, while passengers could take photos with Santa Claus to memorize this fabulous moment and enjoy their holiday pleasure.


From November 25, 2015 to January 5, 2016, any passenger that applies for and becomes an AIRCO member in one of the designated stores at Terminal 3 of BCIA could receive an e-cash coupon worth RMB5 or RMB50, which could be used as cash when his/her spending reaches a respective amount in a single transaction. During the event, if a passenger that holds a BCIA VIP Corporate Card or a VIP coupon worth RMB383 registers as an AIRCO member in a designated store, he/she will receive a VIP Channel Card, which allows him/her to use the BCIA VIP channel for unlimited number of times during the term of the card, or he/she could participate in a lucky draw to win gifts, perfumes, cosmetics and Ermenegildo Zegna coupons.

In particular, from November 23 to December 10, the AIRCO member whose aggregate spending ranks in the first place will win a vehicle worth RMB170,000. Besides, by following Hang Cheng Commerce on WeChat and registering as an AIRCO member, a passenger can also participate in the online lucky draw to win e-cash coupons as much as RMB500.

When shopping in retail stores in BCIA, passengers could enjoy the conveniences brought by convenient payment methods. From November 23, 2015 to March 31, 2016, any passenger that makes any payment via Alipay in any of the designated stores at Terminal 3 of BCIA will enjoy a discount from 20% to 50% with the maximal discount amounting to RMB50. Besides, members of Air China PhoenixMiles and China Eastern Airlines (“CEA”) Eastern Miles could also enter the kilometers redemption pages of Air China and CEA respectively to redeem their kilometers for e-cash coupons, which could be used as cash directly in retail stores at Terminal 3 of BCIA. 

To increase the festive atmosphere, from December 18 to 25, 2015, ACT will also launch online events theming Christmas and the New Year’s Day, such as “Love in Hang Cheng” and “New Year’s Wishes”, via the official account of Hang Cheng Commerce on WeChat and Weibo.com respectively. Any passenger could follow the official account of Hang Cheng Commerce on WeChat or Weibo.com via his/her mobile to participate in lucky draws and play video games. By simply moving his/her fingers, he/she will have the opportunity to win such wonderful gifts as scented candles of Shanghai Tang, makeup bags of Gucci and RMB10 e-cash coupons.

For years, ACT has been innovating the ways of launching and the contents of its marketing events to offer more benefits and conveniences to passengers. Going forward, ACT will further improve its management standards for operating specialized business sections, allowing passengers to enjoy the conveniences, efficiency and pleasant shopping experience in the fashionable business section of BCIA.