A Wave of Promotions and Discounts Theming Business Smart Services Is Coming to BCIA

Source: CARNOC.com/(ACT/Guo Meng) From August 11 to 31, smart services will be available again in retail stores in the domestic sections of the three terminals of Beijing Capital International Airport (“BCIA”). Such special promotions as bonuses offered for paying via WeChat and cash coupons won by shaking mobiles will come again. Be prepared to enjoy the amazing surprises! 

Want discounts? Discounts and bonuses are at your fingertips! – From August 11 to 24, any passenger can receive a bonus as much as RMB50 if he/she makes a payment via WeChat when he/she buys any product in any retail store in the domestic section of the three terminals of BCIA. At the time, a passenger will be entitled to a discount of 20% and a bonus of as much as RMB50 for one transaction if he/she buys any products in nearly ten categories, including suitcases & bags, apparel, wrist watches, jewelry, handicrafts, water & liquors, tea, perfumes & cosmetics, medicines & health care products. If a passenger buys any product in the foods, books and audio & video products categories, he/she can receive a bonus as much as RMB10. During the event, if a passenger registers as an AIRCO member through the official account of Hang Cheng Commerce on WeChat, he/she will receive 5,000 bonus points, which could be used as cash equivalent.  

I’m overpowering. Dream trip prizes are waiting for me! – As people are familiar with such mobile functions as Scan QR Code and Shake, WeChat has become an integral part of most people. From August 11 to 31 at the three terminals of BCIA, if a passenger turns on its Bluetooth and positioning and enters the Shake of WeChat to participate in the “With a travel dream, I’m overpowering” event, he/she will have the opportunity to win a prize among 50 mobiles, four automobiles and bonuses of RMB100,000 for his/her dream trip. There are also cash coupons of RMB10 million waiting for passengers to win if they merely shake their mobiles. These cash coupons can be used in retail stores in the domestic sections at the three terminals of BCIA until September 10. Each consumer can get one cash coupon at most, while the cash coupons cannot be used together with bonuses. First shake, first receive!

According to sources, BCIA first launched an event offering red packets worth RMB1 million through WeChat payment channel in April, creating a sensation of smart services in BCIA. Between August 4 and 8, a “No Cash Day” event was staged to further stress smart services. As a result, the first exemplary airport of smart services in China emerged, while innovative services featuring “Internet + airport commerce” have been recognized and well received by passengers. This time, BCIA launches a “Shake” event, linking travel services with passengers’ demand through a simple method – Shake, and bringing smarter, more convenient and more interesting travel experience to passengers. 

Driven by the increasingly mature cyber age, people’s consumption habits and shopping experience are changing radically. Along with such a change, the commercial and retail modes of BCIA are also changing and innovating. While ensuring that the products and services offered by any retail store in any terminal of BCIA shall have the same quality and be sold at the same prices as the same products and services available in downtown convenience stores and brand boutiques do, Beijing Capital Airport Commercial & Trading Co., Ltd. (“ACT”) is actively expanding its WeChat and Weixin marketing channels, and striving to implement the “smart airport” concept in the business section of BCIA. From quality services to innovative services and then to smart services, the company pays more attention to passengers’ consumption experience than ever, significantly strengthening its interactions with passengers and consumers. Going forward, based on market trends, ACT will keep meeting passengers’ diversified and differentiated demands, allowing passengers to enjoy more thoughtful and pleasant shopping experience in the business section of BCIA.