Brand Discount Season Unveiled at BCIA
2015/6/19 14:29:00
Source: CARNOC.com/(ACT/Zeng Lili) To enhance passengers’ shopping experience at the business section of Beijing Capital International Airport (“BCIA”), Beijing Capital Airport Commercial & Trading Co., Ltd. (“ACT”) recently unveiled an end of season discount event among high-profile brands at Terminal 3 of BCIA. The event will last to July. During the event, different brands’ boutiques will offer a variety of surprises and discounts to passengers.
This event is available in many well-recognized brands’ stores at Terminal 3, BCIA. Passengers can receive remarkable discounts offered by most brands at the terminal for such products as apparel, bags, shoes, leather products and accessories. Salvatore Ferragamo, famous for its shoe manufacturing techniques in the world, offers most of its products in the 2015 spring and summer series with a discount from 40% to 60%. Besides, Max Mara, an Italian brand closely followed by fashion pioneers, Shanghai Tang, which integrates tradition with fashion, and Bally, an Italian classical brand famous for its elegance, will offer part of their products with a discount ranging from 30% to 50%. Furthermore, from June 18, some products in Swarovski store at Terminal 3 will be applicable to a discount from 20% to 70%. In addition, other brands, including Columbia, Cerruti 1881, Arte, Crocs, Mango, Jack Wolfskin, Nautica, Tongrentang and Camus, will also offer different discounts and preferential terms to passengers.
Based on this, Terminal 3 of BCIA is launching a large marketing event theming “A Rendezvous with AIRCO ”. Passengers that enter any store can register as AIRCO members complimentarily, receive a set of cash coupons worth RMB383 and buy more than 20 products exclusively available to AIRCO members at extremely low prices in convenience stores and specialty stores. Moreover, there are also online interactive micro events launched at the official Weibo and WeChat accounts of Hang Cheng Commerce, which aim to bring more gifts and surprises to passengers.
With a vast assortment of products, appealing and striking discounts and thoughtful and warm services, ACT expects to bring some refreshments and surprises to passengers’ trips in this hot summer.