Enjoy the shopping experience through WeChat and Weibo

Today, Weibo and WeChat have become vital tools for people to receive information and communicate with one another. During the event, any passenger that follows the official account of “AIRCO Commercial” on WeChat at any store in the domestic section of BCIA will receive a nice gift. On Children's Day, Dragon Boat Festival and Father's Day, the official accounts of “AIRCO Commercial” on Weibo and WeChat will also publish holiday-related information, and keep holding popular games as Frenzy Eggs and lot drawing, in which passengers will have opportunities to win AIRCO e-coupons and fabulous gifts.

As the 2014 FIFA World Cup will soon start in Brazil, the official account of “AIRCO Commercial” on WeChat holds a “WorldCup Guess” event. Any passenger that replies “Wang Zhe Zheng Ba” (meaning competition among top players) will enter the Q&A mode to forecast the match results. By doing so, the passenger will have an opportunity to win e-coupons and a variety of wonderful gifts. The interactions integrate with young people’scurrent consumption philosophy, i.e., happiness, perception and experience,allow passengers and football fans to get to know the information relating to the brands available in the business section of BCIA and an assortment of fashion information while enjoying themselves, and make passengers have fun.

Enjoyour special offers and your shopping experience

During the event, a customer that buys two pieces of the same kind of designated merchandise will receive a nice horse mascot or a shopping bag complimentarily, and can become an AIRCO member by scanning the QR code of the official account of “AIRCO Commercial” on WeChatat any convenience store. Besides, any AIRCO member can receive complimentary gifts after his expenses reach a certain amount and enjoy special offers to AIRCO members at CITIC Books, Camus, Empereur Tea, Breo, SKAP, Columbia, Eva Jewelry, Shanghai Tang, Swarovski and Mango stores. In particular, convenience stores offer AIRCO members with more than 20 kinds of merchandise with a discount. For example, Shibajie assorted fried dough twists are offered with 15% off. Small nori egg rolls stuffed with dried meat flosses are offered with 35% off.

Charming luxury products

To highlight the fashionable atmosphere ofthe BCIA business section, ACT will cooperate with Cerruti 1881, expert of men's luxury wear, for the first time to hold an exhibition theming “fashionable gentlemen”. The exhibition will be located in a busy area close to the domestic departure section at Terminal 3, BCIA. During the exhibition, mascots will wear Cerruti 1881's apparel to show different ways of matching clothes, demonstrating the materials and details of apparel in a more straight forward way and showing passengers the current fashion trend. The conciseness, delicacy, elegance, charm and the tranquil but restrained special rhythm fully go well with this beautiful summer.