Source: CARNOC.com/(ACT/Zhang Yue) After intensive preparations and planning, a perfume and cosmetics store dedicated to a series of brands under L’Oréal, including Lancôme, Biotherm, Armani, Helena Rubinstein and Clarisonic, and a Kishl's store opened for business at Terminal 3 of Beijing Capital International Airport (“BCIA”) on February 15, 2015.

Located at the central business section within the security screening area, the two new stores are close to Gate 32 and cover 240 square meters in total. As leaders in the global cosmetics sector, the brands under L’Oréal have been popular around the world and well recognized by consumers. The product display modules, including the brand-new image promotion island , created for the opening of the two stores under the cooperation between L’Oréal and Beijing Capital Airport Commercial & Trading Co., Ltd. (“ACT”) are the first ones available in China.

According to sources, L’Oréal covers a variety of product segments, including skincare, makeup and perfumery, and serves as a comprehensive cosmetics brand leading the international trend. All the products of Biotherm contain PTP and natural active ingredients. The synergy between the two materials could take care of skin thoroughly. Armani skincare products apply the premium tailor-made concept to cosmetics perfectly, presenting a low-key, luxurious and elegant style. Armani perfumes are well loved by consumers. As one of the founding brands of the modern beauty industry, Clarisonic offers Flame Look makeup products and Prodigy skincare products, which are well received in the international market. Clarisonic is devoted to the application of the sonic technology to the skincare field, and offers products focusing on in-depth skin cleansing. In the meantime, Kishl's Cucumber Herbal Alcohol-Free Toner, Ultra Facial Moisturizer and Creme de Corps are consumers’ beloved star products. Many Hollywood stars are loyal consumers to the brand.

The in-depth cooperation between L’Oréal and ACT this time not only reinforces the business atmosphere of the business section of BCIA, but also further meets passengers’ shopping demand, while serving as a key achievement made by ACT in continuously deepening the transformation of its operating model and becoming a specialist in operating and managing the business section of the airport. Going forward, ACT will keep increasing the value of the commercial and retail resources at airport terminals, focus on creating a closer and more pleasant shopping experience for passengers, build a specialized and fashionable business section, and perfectly interpret ACT’s corporate mission of “Offering Chinese Services and Improving Business Values”.