Nowadays, asconciseness becomes increasingly popular, passengers prefer travelling withless baggage, which can both reduce their personal burdens and make their tripsmore pleasant. For the purposes of catering to the philosophy of travellingwith less baggage and meeting passengers’ shopping demand, Beijing CapitalAirport Commercial & Trading Co., Ltd. (“ACT”) introduced a MUJI store toTerminal 2 of Beijing Capital International Airport (“BCIA”) on February 20,the first store opened by MUJI in BCIA.
The newly openedMUJI store is next to the check-in counters of China Southern Airlines in the departurehall on the second floor at Terminal 2 of BCIA. According to the shoppingatmosphere and passengers’ characteristics at the terminal, the store ispositioned to be a MUJI to Go store, which sells hard-shell trolley suitcaseswith the wheel lock and the telescopic handle，comfortable neckpillows and labeling tools, practically meeting passengers’ minimal needs ontheir trips. Besides, based on the minimalism-based feature, the store showsalmost no bright colors except for the red signboard showing “MUJI” in thestorefront. The main colors of most products are white, beige, blue or black.
To well receivepassengers, the MUJI store will launch a marketing event for its opening fromFebruary 20 to 26. During the period, each of the first 100 customers that buyanything at the store every day will receive a nice gift. Besides, any customerthat shops with a MUJI passport will receive double mileage points for hisconsumption at the MUJI store, and 50 times of his sign-in mileage points. Inaddition, complimentary delivery in downtown Beijing will be offered for anytransaction reaching RMB 1,000.
For the openingof this MUJI store, ACT made lots of preparations in various aspects so as tohelp the store open successfully. The opening of the store further diversifiesthe product portfolio at Terminal 2 of BCIA, offers more shopping choices topassengers for traveling with less baggage, and further improves passengers’shopping experiences.
Link: Born in1980, MUJI mainly focuses on daily necessities, ranging from cosmetics,stationaries, foods to household products. MUJI’s products bear no trademarks, eliminateunnecessary designs, get rid of all unnecessary processing and colors, and aresimplified to raw materials and functions themselves. Except for the signboardin the storefront and the logo on bags, customers can hardly find MUJI’s logoon any of its products. MUJI’s concise and comfortable style and qualitymaterials are also popular among consumers.
