For the purposes of further meeting passengers’shopping demand and improving the business atmosphere of the terminals of BeijingCapital International Airport (“BCIA”), Calvin Klein Jeans, EUROIDEA and JilinZixin Pharmaceutical Industrial (“Jilin Zixin”) opened their stores at theterminals of BCIA respectively after intensive preparations.
Close to Gate 35 of the domesticdeparture section at Terminal 2 of BCIA, the store newly opened by Calvin KleinJeans covers an area of 67 square meters and mainly sells high-end apparel forwomen and men, jeans, casual wear, socks and underwear. Designed by CalvinKlein headquarters, the store exhibits the featured products of each season,presenting an easy and elegant style featuring minimalism, sexiness andAmerica.
Close to Gate 31of the domestic departure section at Terminal 3 of BCIA, EUROIDEA covers anarea of about 42 square meters and mainly sells imported household and electricproducts, including such world famous high-end brands as Smeg, Cucine, Elica,AEG, Miele, Viking, Speed Queen, EuroCave, Blue Air, Bluewater and KitchenAid.Adopting EUROIDEA’s most fashionable style, the store explicitly demonstratesEUROIDEA’s persistent pursuit for high standards and details. With its uniqueenvironment and product categories, the store not only provides passengers withbrand-new shopping choices and experiences, but allows passengers to feel thecutting-edge fashion style of the business section of BCIA as well.
The store newlyopened by Jilin Zixin is close to Gate C25 on the third floor of the securedarea at Terminal 3 of BCIA, covers an area of 56.5 square meters, mainly sellsginseng products and Chinese patent medicines, including such famous medicinesas tablets promoting coronary circulation, capsules helping set bones, capsulesfor refreshment, tablets tonifying livers, oral solutions tonifying kidneys anddesiccating pills. Besides, based on the rich ginseng resources in Jilinprovince, the company has developed a variety of ginseng products, takes aleading position in the development of ginseng products, and attracts lots ofconsumers that attach importance to health maintenance.
The opening ofthe stores of Calvin Klein Jeans, EUROIDEA and Jilin Zixin not only offers moreshopping choices to passengers, but also enriches the brand resources of theretail section of BCIA. Going forward, Beijing CapitalAirport Commercial & Trading Co., Ltd. (“ACT”) will continue expanding itsbrand portfolio and build BCIA into a thoughtful and pleasant fashionableshopping destination.