(I) WeChat,membership promotions

Themeone: Follow us on WeChat to experience our services to AIRCO members

Any passenger that scan our QR code andfollow the official account of Hang Cheng Commerce will receive a nice gift.Meanwhile, he will receive an application form for AIRCO membership. Afterfilling in out the form, the passenger will become an AIRCO member.

(II)Special offers to AIRCO members

Themetwo: An assortment of shopping choices available for AIRCO members

(III)Convenience store: Buy two and get one free

Themethree: Continuous gifts

Any passenger that buys two pieces of thefollowing merchandises will receive a shopping bag or a horse mascotcomplimentarily.

(IV) Mainevents(online events)

1. AIRCO member events

On Children’s Day (June 1), Dragon BoatFestival (June 2), Father’s Day (June 15), AIRCO members will receive doublecredit points when they shop at any store.

2. Egg Frenzy on WeChat

On Children’s Day (June 1), Dragon BoatFestival (June 2), Father’s Day (June 15), any passenger that follows theofficial account of Hang Cheng Commerce on WeChat and participate in the EggFrenzy event will receive an e-coupon worth as much as RMB 100 complementarily.The e-coupon can be used in any store in the public section of the domesticwaiting hall at any terminal of BCIA except for gold stores, Hi-24 convenience storesandVANGO convenience shops. Nevertheless, the amount of e-coupons is limited.

(V) WeiboSnapshots

1. Theme: Looking for fashionable travellersin 2014

2. Time: May 23

3. Venue: Terminal 3

4. Contents: The fashion photographers ofHang Cheng Commerce will invite passengers waiting for their flights orshopping in Terminal 3 of BCIA to try on the new dresses released for thisspring and summer or classic dresses, take photos for them, and then give thephotos to them. Meanwhile, such a passenger will be encouraged to follow theofficial account of “Hang Cheng Commerce” on Weibo, upload his/her photos, andshare the photos with three of his/her friends on Weibo. By doing so, thepassenger will have an opportunity to receive a photo album and an e-magazinecomplimentarily. 

5. Stores participating in the WeiboSnapshots event

Female dresses: Mango, Max Mara, Ports,Shanghai Tang and Salvatore Ferragamo;

Male dresses: 1881, Ermenegildo Zegna,Dunhill, K&C and GANT 

Male & female dresses: Erdos, 1436,Timberland and Hush Puppies

(VI)Brand Demonstration Month

1. Venue:Opposite to the kids’ leisure zoneand close to Gate C29 and C30at the west end of the 3rd floor within the securityscreening area of Terminal 3, BCIA

2. Time: May 25 to June 15

3. Contents: Men’s wear exhibition

Cerruti 1881, expert ofmen’s luxury wear, will hold the exhibition topresent high-profile apparel andaccessories. At the exhibition, professional shop assistants will providepassengers with tips for matching clothes and invite passengers to participatein various interactions.

(VII) World Cup events

1. Online events on WeChat

From June 29 (eighth-finals) to July 14(final), any passenger that follows the official account of “Hang ChengCommerce” and replies “Wang Zhe Zheng Ba” (meaning competition among topplayers) can participate in our “World Cup Guess” game to win a variety ofwonderful gifts.

(1) From June 29 to July 2, any passengerwho guessesthe eighth-final results right for no less than five times willreceive the code of an RMB 30 e-coupon. With the code, the passenger can spendthe e-coupon at any store in the public section and the domestic departuresection except for gold stores, Hi-24 convenience stores and VANGO convenience stores.Please note that the code will expire on September 1. 

(2) Any passenger that guess the result ofany quarter-final, semi-final and the final right will receive a nice gift complimentarilyvia mail, while the postage will be exempted.

2. Offline events

From June12 to July 14, convenience stores will launch World Cup packages, e.g., thebeer and jerkies package, the beer and chips package and the almonds andchestnuts package, at promotional prices, which are lower than normal retail prices.